If you’re interested in psychology and human behavior, you’ve probably heard the phrase cognitive dissonance. It’s the term coined by psychologist Leon Festinger in 1954 to describe “the feeling of psychological discomfort produced by the combined presence of two thoughts that do not follow from one another. Festinger proposed that the greater the discomfort, the greater the desire to reduce the dissonance of the two cognitive elements” (Harmon-Jones & Mills, 1999). Dissonance theory suggests that if individuals act in ways that contradict their beliefs, then they typically will change their beliefs to align with their actions (or vice-a-versa)...Click anywhere in this sentence to continue reading...
Via: Psychcentral.com
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